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Investing in real estate has been a favorite way to make money for centuries, and as the market continues to boom, creative marketing strategies have become more and more important. POI (Plots on Installments) Marketing is an exciting new form of physical marketing that’s becoming increasingly popular among real estate investors. It ditches the traditional cold-calling tactics in favor of targeted advertising that relies on location tracking and localized messaging drawn from consumer data collected by your mobile device. Not only is it cost-effective but, when done right, it can be highly successful at generating leads for all types of properties. In this article we explore how POI marketing works, why every real estate investor should consider leveraging it within their business model, and some key tips on getting started with creating powerful campaigns that convert.