Marketing

Marketing is the process of promoting, selling, and distributing a product or service. It encompasses a range of activities designed to identify and satisfy customer needs, create value, and build strong customer relationships. Marketing involves research and analysis of the market, understanding consumer behavior, segmenting target audiences, and developing strategies for product positioning, pricing, promotion, and distribution. It aims to communicate and deliver offerings that meet customer demands while achieving organizational goals. Marketing can utilize various channels, including traditional media (such as television and print), digital platforms (like social media, email, and websites), and direct sales. The ultimate goal of marketing is to drive sales and increase brand awareness, ensuring long-term business success.