Media

Media refers to various means of communication that disseminate information and include channels such as television, radio, newspapers, magazines, digital platforms, and social media. It serves as a conduit for news, entertainment, education, and advertising, influencing public perception and culture. Media can be categorized into traditional media, which encompasses print and broadcast formats, and new media, which involves internet-based platforms and digital applications. The term also encompasses the technologies used to convey these messages, such as cameras and recording equipment, as well as the content produced, such as articles, videos, and podcasts. Media plays a critical role in shaping societal discourse, reflecting and shaping public opinion, and is often seen as a powerful tool for both information dissemination and engagement.