Product Demand

Product Demand refers to the quantity of a product that consumers are willing and able to purchase at various prices over a specific period of time. It is a fundamental concept in economics and marketing that illustrates the relationship between price and consumer interest. High product demand typically indicates a strong preference for the product, often influenced by factors such as consumer tastes, income levels, availability of substitutes, and overall market trends. Understanding product demand is essential for businesses as it helps in forecasting sales, setting prices, managing inventory, and strategizing marketing efforts. An increase in product demand can lead to higher sales and revenue, while a decrease can signal the need for adjustments in production and marketing strategies.