Traditional Media refers to communication platforms that have been in use for decades and typically include print media (such as newspapers and magazines), broadcast media (such as television and radio), and outdoor advertising (such as billboards). These mediums are characterized by their established formats and methods of delivering content to a mass audience. Unlike digital media, traditional media generally follows a one-way communication model where information is disseminated from a sender to a receiver without direct interaction or feedback from the audience. Traditional media often has a significant impact on public opinion and culture, playing a crucial role in news dissemination, entertainment, and advertising. Despite the rise of digital media platforms, traditional media continues to be relevant, particularly for reaching demographics that prefer these established formats.
Social media's rise shifts narrative control from traditional newsrooms to online platforms, with a single tweet potentially surpassing print headlines in influence. Journalists evolve from information conduits to investigative inspectors,…